Privacy Policy

Welcome to True Outdoors Gear ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trueoutdoorsgear.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy.

We collect information that you provide directly to us, information we collect automatically when you use our Site, and information from third-party sources.

We use the information we collect for various business purposes, including:

Order Fulfillment: To process and fulfill your orders, including sending order confirmations, delivering products, and processing payments. We use your shipping address to deliver products and your payment information to complete transactions.

Customer Service: To provide customer support, respond to your inquiries, and address any issues you may encounter with our products or services. This includes using your contact information to communicate with you about your orders and account.

Personalization: To personalize your experience on our Site and to deliver content and product offerings relevant to your interests, including targeted offers and ads through our Site and third-party sites.

Marketing and Communications: To send you promotional communications, newsletters, and updates about new products, special offers, and other information we think you will find valuable, where permitted by law and in accordance with your preferences.

Site Improvement: To analyze how our Site is used, monitor Site performance, and make improvements to enhance user experience and functionality.

Security and Fraud Prevention: To protect our Site, services, and users from fraud, security threats, and other malicious activities.

Legal Compliance: To comply with applicable legal obligations, resolve disputes, and enforce our agreements.

We process your personal information based on the following legal grounds:

Contractual Necessity: We process your information when necessary to perform our contractual obligations to you, such as processing your orders and providing the services you request.

Legitimate Interests: We process your information for our legitimate business interests, such as improving our services, marketing our products, and preventing fraud, provided that such processing does not override your interests and fundamental rights.

Legal Compliance: We process your information when necessary to comply with legal obligations we are subject to.

Consent: In some cases, we may ask for your consent to process your personal information for specific purposes. You have the right to withdraw your consent at any time.

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers: We share information with third-party vendors, service providers, and contractors who perform services on our behalf, such as payment processing, order fulfillment, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be shared or transferred as a business asset.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Protection of Rights: We may disclose information when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

With Your Consent: We may share your information with third parties when you have given us your specific consent to do so.

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Site is at your own risk.

Our security measures include:

We regularly review and update our security practices to ensure they align with industry standards and best practices. In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by applicable law.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Our retention periods are based on:

Depending on your location, you may have the following rights regarding your personal information:

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days and may need to verify your identity before processing your request.

You also have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

We also use web beacons, pixels, and other tracking technologies to collect information about your visit, including the pages you view, the links you click, and other actions taken in connection with our Site and services.

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

Specifically, our Site servers are located in Canada, and our third-party service providers operate around the world. This means that when we collect your personal information, we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers.

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.

If we become aware that we have collected personal information from children under 16 without verification of parental consent, we take steps to remove that information from our servers. If you believe we might have any information from or about a child under 16, please contact us [email protected].

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. If we make material changes to this Privacy Policy, we will notify you either through the email address you have provided us or by placing a prominent notice on our website.

Your continued use of our Site after any modification to this Privacy Policy will constitute your acceptance of such modification. If you do not agree to the modified Privacy Policy, you must discontinue using our Site.